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Am I communicating with simplicity?

Technology can very complex. Like every profession, technologists use lots of acronyms and jargon.

So, after coming up with ideas, we need develop simple messages and language to test our ideas with folks from the business. Avoiding all technical jargon and concepts has two benefits: first and most important, it forces us to think clearly and crisply; second, simplicity increases the chances that the business audience will understand our intent and see the benefits.

Does the average marketing person understand what I am saying? If not, I need to go back to the drawing board.

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