Home > Digital, Mobile > Do you read your mobile news in a browser or app?

Do you read your mobile news in a browser or app?

Imagine you have invested heavy in a technology betting it is the next new shiny toy. Imagine it isn’t. Interesting that the web browser is still the app of choice for consumers who read news on mobile devices. Early on I noticed that I preferred to read the WSJ on my iPad browser as opposed to their app.

Interesting study from Pew Research Center.

News organizations have invested significantly in native apps for iOS, Android, WP7 and even, for a time, webOS — yet nearly three times as many tablet owners and twice as many smartphone users access news primarily through browsers rather than apps, according to a Pew Research Center study released Monday.

Sixty percent of tablet news readers and 61% of smartphone news readers in the survey said they get most of their news through web browsers on those devices. Twenty-three percent of tablet news readers and 28% of smartphone news readers claimed they use apps, while 16% and 11%, respectively, said they use apps and web browsers equally.

via Twice As Many Mobile News Readers Prefer Browsers to Apps [Study].

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