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Online fund raising trends for 2012

This is an interesting trend in the online world. While the August numbers have a footnote relative to natural disasters, the overall trend is not good.

The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 1,978 nonprofit organizations representing $406 million in yearly revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.

The Blackbaud Index of Online Giving reports that online revenue increased by 2.4% for the 3 months ending August 2012 as compared to the same period in 2011.

High levels of giving to International Relief organizations in 2011 in response to a record number of natural disasters impacted the Index of Online Giving. Excluding International Relief organizations, online giving was up 7% for the three months ending August 2012.

via Blackbaud Index of Online Giving | npENGAGE.

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