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Creating a personal leadership brand

I have seen several variations on what this article calls a “leadership brand”. The statement is phrased as “I want to be known for being ______________ so that I can deliver __________.”

The author (Norm Smallwood co-founder of The RBL Group) makes it a little more complicated than that (it has five steps) but has some good thinking about it if you want more detail.

What do you want to be known for?

Categories: Strategy
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