Home > Strategy > Why wait? Speed makes a difference

Why wait? Speed makes a difference

This is such a great question. Why wait? Seriously. Why wait? Seth Godin says it well. Speed can make a difference.

If you’re on the critical path, if someone is waiting for your contribution, ship now.

We have deadlines for a reason, but the key word is ‘dead’. In fact, you don’t have to wait for the deadline or get anywhere near it, especially if you want to speed things up.

Seth’s Blog: Why wait?

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