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Are you leading a digital transformation?

Breakthroughs often begin by thinking differently about the company’s mission. Pages Jaune, the French Yellow Pages, was losing business as paper books became less and less relevant. The CEO led the effort to re-conceptualize the business as one that connects small businesses with local customers, which led to new products and services, such as mobile apps and Web pages for its member companies.

We have all used the transformation of caterpillars into butterflies as a metaphor for this form of breakthrough thinking. Are you focused on speeding up the caterpillar’s process? Or are you envisioning that totally new butterfly?

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