Home > Nonprofit > The Wilson Nonprofit Report for Friday, April 5, 2013

The Wilson Nonprofit Report for Friday, April 5, 2013

Operational Excellence, Meet Constituent Intimacy: Most nonprofits continuously strive to achieve operational excellence, but they spend less effort understanding constituent needs — and few marry these two sources of constituent value effectively. While a focus on lowering costs, improving quality, and providing consistent, reliable service will continue to be important, this HBR article author sees a shift in the coming decade to combining operational excellence with constituent intimacy: tailored solutions for individual constituents based on a deep understanding of their needs. More …

The state of the nonprofit sector?  Not so hot it seems. The Nonprofit Finance Fund (NFF) has released its annual State of the Sector survey, and it shows nonprofits like yours are struggling with a tough funding environment and increasing need for the services you provide.  This is requiring tough choices – and changing the way you do business, according to the survey. Here’s a summary of the report from the NFF.  Does it capture your situation?  Are you better or worse off than your peers? More …

How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership: As the leader and voice for your nonprofit organization, should you use social media as part of your organizational or personal leadership tool set?    Certainly, your marketing communications staff has talked about the benefits of effective social media integration that personalizes your organization’s brand with the voice of its leader – you.   But getting into the habit of regular tweeting, Facebooking, or experimenting with new tools like Instagram is another story. If you don’t, will you regret it 5 years from now? More …

4 practical tips to help your nonprofit grow: No one knows the challenges a nonprofit faces better than its employees. Day-in and day-out, you’re trying to move the mission forward, encourage volunteers and raise donations, usually on a shoestring budget. Running a nonprofit is full of challenges, and fortunately, there are a number of tools at your disposal to help your nonprofit grow.

Donations from big donors dipped somewhat in 2012, as seen in the Blackbaud Index on nonprofit donations. And while the market’s tight overall in regards to donor contributions, AllianceTrends.org reports big donors are more apt to give higher amounts of money to organizations that are looking to grow rapidly. If your nonprofit can grow quickly, then you may be more interesting to large donors. It’s a situation akin to the types of investments that small tech startups have seen in recent years. If your nonprofit is struggling in a still-sluggish economy, here are some tacks nonprofit leaders have utilized to better market themselves.  More …

Steps for Developing Constituent Journey Maps: What is a CJM? It’s a representation of the steps and emotional states that a constituent goes through during a period of time that may include some interactions with your organization. CJMs are valuable because they help identify how a constituent views an organization by putting the interactions with a nonprofit in the context of the constituent’s broader activities, goals and objectives. The output often includes an easy to understand graphic such as this example that has been used from Lego for many years: More …

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