Home > Digital, Fundraising, Nonprofit > Does your nonprofit face a fundraising generation gap?

Does your nonprofit face a fundraising generation gap?

While this is data from the UK, I think it is worth considering. Has your nonprofit done any studies to understand this? In the UK, older donors give 38 per cent more than baby boomers, according to a report by the fundraising software company Blackbaud. Charities are facing a generation gap in fundraising, with older donors giving 38 per cent more than the post-war ‘baby boomer‘ generation, research suggests.

The report, The Next Generation of UK Giving by the fundraising software company Blackbaud, surveyed 1,498 UK donors of all ages about how they give and engage with charities.

According to the report, not enough is being done to address a potential long-term donations deficit in which older donors, born in 1945 or earlier, give 27 per cent more each year than those from ‘Generation X‘, people born between 1965 and 1980.

More here: Charities face fundraising generation gap, giving survey says.

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