Home > Digital, Nonprofit, Social Media > Does your nonprofit have a LinkedIn strategy?

Does your nonprofit have a LinkedIn strategy?

Is your nonprofit a part of the LinkedIn phenomena? If not, it is time to have a discrete strategy for it’s use. It is evolving fast. Are you?

We are seeing the evolution of the LinkedIn platform in a move that is positioning it to become a central node of professional collaboration beyond an online identity. The company wants to draw additional web traffic, and by looking at the numbers it appears to have succeeded. According to the web traffic analyzer Alexa, LinkedIn now ranks as the 10th-most visited website in the U.S. and fourteenth internationally. Many of us in the recruiting industry have considered LinkedIn no more than a glorified resume database … granted, a very large resume database! But this influencer capability seems to be a game-changer to me that is drawing even more visitors to the site, and changing behaviors of how professionals interact. The effect has only sped up the rate at which unique profiles are being created to more than 200,000+ a day.

via LinkedIn May Become the Central Home for Collaboration – ERE.net.

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