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Archive for the ‘Video’ Category

YouTube Announces Winners of 2013 DoGooder Video Awards

Recognizing the best in video for social good, YouTube announced the four winners of its fourth annual DoGooder Video Awards Friday.

The categories, which include “Best Non-Profit Video” and “Funny for Good,” celebrate videos that successfully tap into the power of the social web to garner support for good causes.

More here: YouTube Announces Winners of 2013 DoGooder Video Awards.

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Categories: Nonprofit, Video

What are the trends in video?

January 14, 2013 2 comments

Connecting by video continues to be a huge thing. Here are some great examples of where it is heading courtesy of CES 2013.

As a great leader, do you pay attention to politics?

September 28, 2012 Leave a comment

Linda A. Hill and Kent Lineback, authors of “Being the Boss: The 3 Imperatives for Becoming a Great Leader,” describe the three types of networks you need to succeed. Harvard Business Review video with Linda A. Hill, the Wallace Brett Donham Professor Business Administration at Harvard Business School and Kent Lineback who has spent many years as a manager and an executive in business and government.

A very honest conversation about politics in organizations and why it is important not to ignore it. You may be a CIO or a part of the C-Suite, a VP, a Director, a manager or team player. Should you ignore the politics of relationships?

What accounts for 54% of global IP traffic?

September 26, 2012 3 comments

This is amazing. Ever-increasing download speeds, file sharing and the growing adoption of high quality online video are expected to lead to a surge of global IP traffic in the next few years. Cisco expects global traffic to almost quadruple between 2011 and 2016.

After file sharing had been the main contributor to global traffic for many years, online video is now the biggest data hog. In 2012, video (excluding video communication) is expected to account for 54 percent of global IP traffic. Web browsing and email only make up 13 percent of traffic, while voice over IP services and online gaming add less than one percent to the total.

This chart shows Cisco’s forecast of global monthly IP traffic from 2011 to 2016.

http://www.statista.com/markets/21/topic/193/reach-traffic/chart/624/global-ip-traffic-per-month-from-2011-to-2016/

What medium is king of the social world?

September 4, 2012 Leave a comment

Video is becoming king of the social world. Studies indicate that over 50% of Americans watch user-generated video at least once a month. That is more than any other vehicle, including blogs, music, and photos on photo sharing sites. As video becomes an effective way to communicate with consumers, several emerging technologies allow you to target video content to your audience.

One technology to look at allows you to forge one-to-one customer relationships with real-time, personalized video using StarGreetz. If you were sent a video that was instantly personalized for you based on a number of factors, would you watch it? StarGreetz (www.stargreetz.com) helps brands create one-to-one personalized video messages that use the actual voices and images of brand spokespeople, popular celebrities and iconic characters to increase engagement. The videos are personalized to address the recipient by name, gender, location, date/time, and dozens of other potential attributes, and are delivered via messages and quick-response (QR) codes on Facebook, email, Twitter, mobile, point of purchase, on-package, outdoor, and print.

Quaker‘s Chewy Granola Bars used StarGreetz to put QR codes on packaging that led consumers to personalized video messages, via Facebook API, starring Nick Jonas, delivering 88% opens, 74% click-through rates, as well as 5 minutes and 10 seconds of engagement. Toyota Racing sent NASCAR fans that registered for the Pit Pass an email containing a personalized video of Kyle Bush and experienced open rates that were five times higher than those of traditional emails.

This is very exciting for businesses who are obsessed with the customer experience.

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