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Posts Tagged ‘Android’

Win a Copy of ‘Lean In’ by Sheryl Sandberg, Facebook’s Chief Operating Officer and Learn About Mobile Fundraising!

To celebrate Artez Interactive’s brand new whitepaper, Mobile Matters, they’re giving away a copy of Lean In, the #1 bestselling book by Sheryl Sandberg, Facebook‘s Chief Operating Officer and one of Time Magazine’s 2012 Most Influential People!

Want to win? Here’s how!

1) Download a free copy of their Mobile Matters whitepaper!

2) Head to Twitter and tweet the following, while filling in the blank:

“I learned about _________________________ from @artezonline’s #MobileMatters whitepaper http://bit.ly/14j9eep”

The first 50 responses will be entered into a drawing, and they’ll send the winner a free copy of Lean In!

Here is what they have discovered:

  • 15% of traffic to fundraising and donation pages comes from mobile devices like smartphones and tablets.
  • 23% of participants in peer-driven events and campaigns choose to use mobile technology to help them fundraise for good causes.
  • Participants who use mobile technology to fundraise in a campaign raise up to 2.95x more than those who do not.
  • The percentage of donations made on mobile web browsers has grown 205% in the last 12 months!
  • Event participants using iPhones raise just slightly more than participants on Android devices.

Learn more here: Win a Copy of ‘Lean In’ and Learn About Mobile Fundraising! – Artez Interactive

What is on consumers wish list for 2013?

January 16, 2013 3 comments

The iPhone ranks first on Americans’ 2013 consumer technology wish list. 23.5 percent of 2,285 U.S. consumers surveyed in October 2012 by Strategy Analytics said they are somewhat or very likely to buy Apple’s smartphone during the next twelve months. A smartphone with Android comes second, with 21.6 percent. This is followed by a portable PC (17.4 percent) and again an Apple product, the iPad (15.3 percent).

The top 10 consumer electronics buying intentions list is rounded off with Android Tablets (10,7 percent) and E-Readers (10,6 percent). You can find the full list including 22 key consumer electronics products on strategyanalytics.com.
2013_09_01_Products
http://www.statista.com/markets/15/topic/126/electronics/chart/815/top-10-consumer-electronic-products-in-the-u.s.-2013/

What are the trends in video?

January 14, 2013 2 comments

Connecting by video continues to be a huge thing. Here are some great examples of where it is heading courtesy of CES 2013.

Which mobile platform should you pick? Android, iOS, Windows 8 or HTML5?

November 30, 2012 4 comments

The last month has introduced much new food for thought if you are trying to decide which mobile platform to build on first:

Thirty days ago, you were probably thinking to start with iOS, not just because of the launch of the iPad Mini but also the preponderance of Apps in iTunes

Then Microsoft launched Windows 8 (and the Surface), driving a full-court press to get developers to build apps for the Windows Store

A few days later, IDC came out with the latest numbers, showing Android was crushing everyone, with a 75% market share of new phones sold in Q3.

As a result, some declared that iOS was going the way of the Dodo–until last week, when iOS (especially the iPad) crushed the competition in online purposes purchases on Black Friday.

It has definitely been an eventful pre-Holiday Season in mobile.

With all these different metrics and shifts in leadership, which platform do you pick? The market share leader (Android)? The eCommerce leader (iOS)? The one most familiar to enterprise (Windows)? The one most open of all (HTML5)?

If you are Fortune-500 company with a big mobile budget the decision is easy: build on several. If you are smaller, you probably can only build one or two at most (or at least one to start on first). Which one do pick?

Question 1: What is the (Intended) Usage Pattern of Your Customers?

Question 2: If You ARE Building an App, What Are Your Customer Demographics?

It is an iOS and Android developer world

November 24, 2012 Leave a comment

The dominance of Android and iOS in the mobile landscape is evident. Despite all their efforts, RIM, Microsoft and others are currently only competing for third place. Not surprising at all when you think about it. I think the big question is whether RIM will survive at all. Unfortunately, it doesn’t look it.

This chart shows that app developers are increasingly focused on developing for Android and iOS, while other platforms are gradually losing developer support. The problem for RIM and Co. is that they see themselves trapped in a vicious circle: users go where the best apps are and app developers go where the biggest user base (and ultimately the money) is. So for them to turn the tide and claw back market share from iOS and Android will be extremely difficult at best.

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Microsoft may be down but are they out?

November 4, 2012 Leave a comment

The new mobile wars are about an ecosystem across devices.  Microsoft is obviously not in a great position. I have casually looked at Windows 8 devices the last few days. I am encouraged by what I see. That said, in my house we have 2 iPads, 3 iPhones and 2 Android phones. I will buy a Windows 8 device soon. Probably a laptop/tablet combo. Here are the contenders from a recent Forrester report.

Image representing iPad as depicted in CrunchBase

  • Amazon puts content — and commerce — first. Amazon’s strongest asset is its ability to deliver a rich assortment of content seamlessly to its customers, who are very comfortable with buying from the big retailer on any device, not just those from Amazon. In addition, the company is a powerhouse in cloud computing and provides seamless access to purchased and personal content across any device. Yet Amazon’s device offerings are limited, and its use of a modified variant of the Android platform requires a devoted effort to entice developers to create application versions tuned to that variant. While Amazon has global ambitions, its reach today is much more limited than its competitors; additionally, its method of working with mobile operators challenges its expansion rate.
  • Apple exerts by far the strongest loyalty gravitational pull. Apple’s collective offerings are demonstrably attractive to its customers, anchored most firmly by its most popular product, the iPhone. Consider that, compared with the total US online population, iPhone owners are 156% more likely to own an iPad, 188% more likely to own a Mac, and 235% more likely to own both. Apple has succeeded in providing digital distribution for nearly every major owner of music, video, books, newspapers, and magazines; additionally, while some media companies have publicly complained about Apple’s perceived stranglehold on the market, by and large Apple has helped those companies benefit from digital disruption. Apple customers have warmly embraced the company’s personal cloud services — but these services still have gaps to fill versus, for example, Google Docs.
  • Google touches the greatest number of mobile customers, but its loyalty force is less strong. The company’s Android software has skyrocketed to become the leading smartphone platform, but Android phone owners are not as strongly drawn to other Android devices as is the case for Apple. Online adults in the US who own an Android phone are twice as likely to own an Android tablet than the total US online population — but also 13% more likely to own an iPad.  Google’s range of content partnerships has grown rapidly in the past year. However, its library still falls short of both Apple’s and Amazon’s, and some media companies have shown reluctance to embrace Google as a partner given past collisions such as that between YouTube and Viacom. The company’s greatest strength is in its broad reach via cloud services and its Chrome browser, which is now available on the vast majority of connected devices.
  • Microsoft has the steepest mountain to climb. Microsoft has been singularly unsuccessful in translating its dominance in PCs to the mobile market, in fact suffering from a loss of smartphone market share since the introduction of its revamped Windows Phone 7 OS. The company has no presence so far in the vital tablet market and, as a result, has struggled to attract developers to its mobile platforms. While Microsoft has released a wide range of personal cloud services such as SkyDrive, it has not effectively communicated the value of those services to its customers. Microsoft’s greatest strength in content and media resides on the Xbox, whose connections to other devices powered by the company’s software is nearly invisible. With the release of Windows 8 and Windows Phone 8, Microsoft hopes to translate a common user experience into loyalty across multiple devices — a tall order given its competitors’ positions.
  • Others face a daunting task in building from (almost) scratch. It’s clear that many companies seek to establish a competitive ecosystem. RIM promises that its upcoming OS revamp, BlackBerry 10, and associated devices will revitalize the once-dominant smartphone maker. Samsung, the world leader in phone shipments, has invested in its own bada OS, has a range of content partnerships and its own media store, and has also hedged its bets by joining Intel’s Tizen development effort. Companies like HP, with strong ties to the enterprise, recognize the importance of having a diverse mobile offering, including smartphones. But we consider it highly unlikely that any of these companies can craft and unite all of the requisite components and then lure customers who have already placed their significant investments. Therefore their hope lies in those customers whose assets remain on the table — and there are billions of them.

Do you read your mobile news in a browser or app?

Imagine you have invested heavy in a technology betting it is the next new shiny toy. Imagine it isn’t. Interesting that the web browser is still the app of choice for consumers who read news on mobile devices. Early on I noticed that I preferred to read the WSJ on my iPad browser as opposed to their app.

Interesting study from Pew Research Center.

News organizations have invested significantly in native apps for iOS, Android, WP7 and even, for a time, webOS — yet nearly three times as many tablet owners and twice as many smartphone users access news primarily through browsers rather than apps, according to a Pew Research Center study released Monday.

Sixty percent of tablet news readers and 61% of smartphone news readers in the survey said they get most of their news through web browsers on those devices. Twenty-three percent of tablet news readers and 28% of smartphone news readers claimed they use apps, while 16% and 11%, respectively, said they use apps and web browsers equally.

via Twice As Many Mobile News Readers Prefer Browsers to Apps [Study].

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