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Posts Tagged ‘Apple’

Should your nonprofit host a Twitter chat?

April 18, 2013 1 comment

Did you know there are 400 million tweets generated every day and 50% of all Americans see, read or hear about a tweet daily? As you can Twitter has become a very popular and powerful social medium and can become a great marketing tool for a nonprofit. It can be used for customer service, public relations and a quick way to share key knowledge.

Another way your nonprofit can utilize Twitter is by holding a Twitter chat. By definition a Twitter chat is simply an interactive conversation ran on Twitter, held at a specific time on a specific topic.

To host a Twitter chat, you simply need a Twitter handle (eg. @yournonprofit), a hashtag, which is simply a dedicated hyperlinked keyword with the “#” in front of it (eg. #yournonprofit) and a pre-determined date and time. Aside from the time invested in planning and promoting them, Twitter chats are free on Twitter to do.

Twitter chats are a great way to have an organized conversation between a nonprofit and constituents on Twitter. They can be a great way to engage with donors and ask about their needs and wants and to announce a new service your nonprofit maybe offering.

For example, Apple may use the hashtag #iphone in a 30 minute Twitter chat to discuss with the Twitter community about new features on their newest smartphone and a way to have an open, transparent forum to discuss customer concerns and wants.

Twitter chats can be very affective in building loyalty on your mission or services but they need to be marketed ahead of time on other mediums such as in email blasts and on other social media channels. A spur of the moment Twitter chat probably won’t get the biggest following.

Who is responsible for your nonprofit Digital Community Building?

When it comes to building community and increasing brand awareness, some organizations hire communications, marketing, and engagement staff to handle these activities. And that makes sense — someone needs to be charged with keeping a close eye on the organization’s community growth.

Jamie Millard and Lori L. Jacobwith also suggest that building awareness for your important work in an increasingly cluttered space can’t be the responsibility of just one person or even a department. When an organization embraces the culture of creating and empowering all staff to become “brand ambassadors,” authentic and exponential growth starts to happen.

More here: Ctrl+Alt+Delete: Rebooting Your Digital Community Building | NTEN.

Samsung outsells Apple in 2012

January 31, 2013 Leave a comment
Samsung capped an impressive year 2012 with record smartphone sales in the fourth quarter. The Korean company shipped 63.7 million smartphones during the holiday quarter, outselling its biggest rival Apple by more than 15 million units.
Samsung’s strong line-up of high-end and low-cost smartphones has helped the company to increase shipments by 76 percent over last year’s fourth quarter.
 
Apple sold 47.8 million smartphones, cementing its status as the second largest vendor. With an increase of 29 percent, the Cupertino-based company saw the lowest relative growth among the top 5 vendors though, a testament to the stronger competition from company’s such as Sony, Huawei and ZTE. The latter two, both Chinese manufacturers, entered the top 5 as the Chinese smartphone market continued to grow rapidly.
 
Overall, smartphone demand remains strong as overall shipments in the fourth quarter rose 36 percent to a total of 219 million units.
2013_01_29_Shipments

 

http://www.statista.com/topics/840/smartphones/chart/852/global-smartphone-shipments-in-q4-2012/

What is on consumers wish list for 2013?

January 16, 2013 3 comments

The iPhone ranks first on Americans’ 2013 consumer technology wish list. 23.5 percent of 2,285 U.S. consumers surveyed in October 2012 by Strategy Analytics said they are somewhat or very likely to buy Apple’s smartphone during the next twelve months. A smartphone with Android comes second, with 21.6 percent. This is followed by a portable PC (17.4 percent) and again an Apple product, the iPad (15.3 percent).

The top 10 consumer electronics buying intentions list is rounded off with Android Tablets (10,7 percent) and E-Readers (10,6 percent). You can find the full list including 22 key consumer electronics products on strategyanalytics.com.
2013_09_01_Products
http://www.statista.com/markets/15/topic/126/electronics/chart/815/top-10-consumer-electronic-products-in-the-u.s.-2013/

iPad eclipses iPhone launch

December 6, 2012 1 comment

When Apple introduced the original iPad in January 2010, many analysts were sceptical whether the new device could replicate the iPhone’s success in establishing a new product category. Two and a half years and 100 million shipped iPads later, the answer has to be: yes!

Not only has the iPad redefined (or reignited) the tablet market, it even eclipsed the iPhone in terms of launch sales. In the first ten quarters after the iPad’s launch in April 2010, Apple shipped 98.16 million units of its popular tablet. During the same period after the iPhone’s launch in 2007, Apple shipped 33.75 million units of its popular smartphone. I.e. the iPad outsold the iPhone 3 to 1 in its first two and a half years on the market, making it one of the fastest consumer electronics launches ever. 

The recently launched iPad Mini could give iPad sales another boost, as the entry price to Apple’s tablet products dropped from $399 to $329.  This chart shows cumulative global unit shipments in the first 10 quarters after the launches of Apple’s mobile gadgets: the iPod, the iPhone and the iPad.

Apple iPad growth

http://www.statista.com/topics/847/apple/chart/753/apple-s-mobile-product-launches/

It is an iOS and Android developer world

November 24, 2012 Leave a comment

The dominance of Android and iOS in the mobile landscape is evident. Despite all their efforts, RIM, Microsoft and others are currently only competing for third place. Not surprising at all when you think about it. I think the big question is whether RIM will survive at all. Unfortunately, it doesn’t look it.

This chart shows that app developers are increasingly focused on developing for Android and iOS, while other platforms are gradually losing developer support. The problem for RIM and Co. is that they see themselves trapped in a vicious circle: users go where the best apps are and app developers go where the biggest user base (and ultimately the money) is. So for them to turn the tide and claw back market share from iOS and Android will be extremely difficult at best.

Related articles

No mobile — no future | Inspiring Generosity

November 8, 2012 Leave a comment

Everything we do must begin with the mobile experience. It is that clear? Without that, from a business perspective, we have no future.

While Apple has not listened to my complaints ...

Now that is something to think about. Are we ready?

Much has been made about the necessity of developing a mobile web strategy. Mobile now comprises 10% of global web traffic. This year’s Millennial Impact Report shows how important mobile has become for U.S. nonprofits. Without a mobile strategy, nonprofits have no online future. Why? Because millennials use their smartphone like a computer, reading e-newsletters, emailing people, and engaging in social media.

via No Mobile, No Future | Inspiring Generosity.

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