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Posts Tagged ‘Company’

Use your personal smartphone for work email? Your company might take it

If you use your personal smartphone or tablet to read work email, your company may have to seize the device some day, and you may not get it back for months. Employees armed with a battery of smartphones and other gadgets they own are casually connecting to work email and other employer servers. It’s a less-than-ideal security arrangement that technology pros call BYOD — bring your own device.

Now, lawyers are warning there’s an unforeseen consequence of BYOD. If a company is involved in litigation — civil or criminal — personal cellphones that were used for work email or other company activity are liable to be confiscated and examined for evidence during discovery or investigation.

More here: Use your personal smartphone for work email? Your company might take it – Red Tape.

Why Customer Experience? Why now?

December 27, 2012 Leave a comment

Kerry Bodine at Forrester, in a great blog post, writes that “For decades, companies have been promising to delight customers, while simultaneously disappointing them in nearly every channel. That tactic won’t cut it anymore. Why not? We’ve entered a new era that Forrester calls the age of the customer — a time when focus on the customer matters more than any other strategic imperative.”Customer Age

Here are 3 reasons why now:

  • Commoditization has stripped away existing sources of differentiation. Competitive barriers of the past like manufacturing strength, distribution power, and information mastery can’t save you today – one by one, each of these corporate investments has been commoditized.
  • Traditional industry boundaries have dissolved. Companies in every industry find themselves competing with new types of competitors – automakers with services like Zipcar, newspapers with Google News, travel agents with Expedia, and the entire retail industry with Ebay.
  • Customers have more power than ever. With online reviews, social networks, and mobile web access, it’s easy for your customers to know more about your products, services, competitors, and pricing than you – and to share their opinions of your company with their friends.

How should we measure results for our customer strategy?

December 23, 2012 Leave a comment

Let’s talk a little about customer measurements. 2 measures have gained traction in the last few years. One is Net Promoter Score and the other is the Customer Experience Index. We are beginning to experiment in using them. They give us a basis of comparison to public data that is common to many companies today. Please let me know if you have questions. I’ve also included links to additional resources for each one. There is a great book on the Net Promoter Score.

Net Promoter

Read more…

Are you thinking customer experience?

October 16, 2012 Leave a comment

Passion for our customers is what it is all about. Here are some recent articles focused on the customer experience.

Protecting Our Data-Driven Efforts In a world that’s ever-more reliable on data, some proposed policies in front of Congress threaten to hamper companies’ customer-experience efforts. If Congress passes some of the proposed data privacy bills, personalization in marketing and one-to-one communications will deteriorate.

Data, Data Everywhere The new reality of marketing is one in which consumers expect a sophisticated level of personalization in their communications, offers, and interactions with companies. At DMA2012 in Las Vegas, thought leaders from all aspects of the direct marketing industry will converge to discuss and share best practices about how to help organizations move forward on the path toward integrated, one-to-one communications.

Why Some Companies Succeed–For Now–Despite Their Poor Customer Experiences Recently there was a question via email from one of Forrester‘s clients, who asked: “How do you explain the success of companies that consistently provide a poor experience but perform well financially?”

Delivering Customer Service That Makes an Emotional Connection Many companies strive to provide great customer service. However, few companies deliver the kind of customer service that makes an emotional connection with customers – the kind of connection that fosters loyalty and willingness if not an eagerness among customers to recommend a company to a friend.

How comfortable are you at participating in business strategy conversations?

September 6, 2012 1 comment

The job of a CIO is a tough one. Understanding and being able to communicate highly technical concepts in plain business language isn’t easy. We all recognize that strategic planning is probably the most important thing we do. How good are we at it?

The business world today is extremely complex. Increased globalization; heightened merger activity; competition from nontraditional sources; shortened product life cycles; and a tightened regulatory environment are just a few of the items affecting a company’s strategic plan. Information technology can affect all of these things… and more.

In addition, many companies use technology as the strategic weapon necessary to survive in the fierce competitive environment. It is the job of the CIO to understand all of the aspects of the marketplace in which the company participates to help it effectively use information technology to address these challenges.

How comfortable are you at participating in business strategy conversations? A great question to think seriously about.

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