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Posts Tagged ‘Google’

How to use Instagram at nonprofits

More than most other businesses, your audience wants to know who you are. They want to see your personality and meet the people behind the doors of your nonprofit. Your biggest strength is the passionate community you already have. Take advantage of it.

Instagram - 8

Instagram is a fantastic place for you to show your audience who you are and what you do. Take pictures of your staff doing what they do every day. Take pictures of your volunteers working hard for the cause. Go behind the scenes to show your personality and what you stand for.

As a nonprofit, you probably hold more events and fundraisers than other businesses. This is a great opportunity to show your supporters what they can expect from your events. It’s also a simple way to promote your next event.

Taking pictures of your event is great, taking pictures of people at your event is terrific, but taking pictures of volunteers in action is powerful. Have your event attendees take pictures and use a designated hashtag to group all of these images together or use your handle when publishing the image. That’s right…Instagram allows you to use hashtags! If you’re not familiar with hashtags, they’re basically a fancy term for the actual # symbol used in front of a word or phrase on Instagram. Hashtags help categorize photos so that they can be easily found.

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As a nonprofit executive, what should you know about WebRTC?

April 27, 2013 3 comments
Ray Wang

Ray Wang at Constellation Research

Imagine holding video conferences with your volunteers across any device. That is bold and a game changer.

WebRTC is an emerging standard that enables real-time voice, video and data sharing in a Web browser without the need for browser plugins. Potentially billions of devices supporting a browser – PCs, laptops, smartphones, tablets and a host of new devices – from a variety of manufacturers will be real-time communications-enabled. Whereas browsers have typically interacted only with one or more Web servers, WebRTC allows browsers to exchange media and data directly and in a secure manner.

This is big. Check out the detail from my friend Ray Wang at Constellation Research. More here: Ten Things CIOs Should Know about WebRTC | Constellation Research Inc..

Google Adds Nonprofit Information To Knowledge Graph, Gives Them A Boost With Google+ Follow Buttons

With the introduction of Knowledge Graph last year, Google started showing information on the right-hand side of search results to help you figure out if you’re searching for the right thing, be it a person, place or thing.

Google has announced that it’s now filling up its Knowledge Graph with information about nonprofits, which will help people find the organization they’d like to check out and potentially donate to. Have you started to see your nonprofit show up yet? Is it helpful?

In its announcement, Google said that this is still in its early rollout phase, with more information being added all the time:

We’ve just started to add information about nonprofits to the Knowledge Graph. When you search for a nonprofit organization on Google.com, you will start to see information to the right side of the search results that highlights the nonprofit’s financials, cause, and recent Google+ posts. Start following the organization on Google+ directly from the panel by clicking the Follow button. To learn more about related nonprofits, click on one of the organizations under “People also search for” and a carousel of similar organizations will appear at the top of the search results. Over time, we’ll continue to work on bringing more nonprofit information into your search experience.

Usage Of RSS Feeds

Google has announced that it will shut down Google Reader on July 1, 2013. In its announcement, Google states that it’s doing this because the usage of Google Reader has declined and it wants to concentrate on fewer products. There was a lot of buzz online about this decision, and some fanatical Google Reader fans put together a petition to keep the RSS reader alive. They garnered more than 50,000 signatures in just a few hours.

Image representing Google as depicted in Crunc...

Forrester’s Technographics® data gives an understanding of the usage of RSS feeds over time. Google is right about the decline. The data shows that it was always only a dedicated group who used RSS feeds at least weekly — about 7% of US online adults in 2008; this had declined to just over 4% last year, with about one in 10 US online adults using RSS feeds about monthly.

RIP Google Reader. I will miss you.

Is it productive to work at home or anywhere other than the office?

Certain subjects just naturally incite opinion wars. The big ones, like political preferences, or whether you’re Team A or Team B, are better left out of polite conversation. But when it comes to doing your job effectively, where do we draw the line? Should the nature of a person’s autonomy — or lack thereof — be at the whim of the boss, or the discernment of the employee?

The four corners of the Internet nearly came to blows recently when tech-world darling and Yahoo CEO Marissa Mayer boldly put a stop to employees working remotely. Needless to say, people are a little upset.

I’m definitely in the let them work at home camp. Here is a pretty good infographic on the state of things.

Working from home infographic

The Wilson Nonprofit Report for March 28, 2013

Dan Pallotta: The way we think about charity is dead wrong: This is a “must see” video. Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend — not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let’s change the way we think about changing the world.

Everything the donating public has been taught about giving is dysfunctional, says AIDS Ride founder Dan Pallotta. He aims to transform the way society thinks about charity and giving and change. More

New Study: Online giving is up; Email response is down: M+R Strategic Services & NTEN just released their annual online benchmark study for nonprofits, and they found online fundraising continues to grow – as does the social network reach of nonprofits.  (The study is based on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign.)  That’s the good news.

The bad news is that email response rates are declining. More

What Does Community, Network and Crowd Really Mean Anyhow? Why is it important to know the difference between your nonprofits community, network, and crowd? These are terms that we seem to throw around frequently but haven’t yet clearly defined. John Haydon recently had the opportunity to hangout with Amy Sample Ward and Allyson Kapin who wrote Social Change Anytime Everywhere to define and discuss community, network, and crowd. In this video they talked about how organizations use the network to engage the crowd. They also talk about the strengths and weaknesses of Facebook and Twitter. More

RIP Google Reader: Don’t Scream Who Moved My Cheese, Pivot Your Reading: Recently Google announced that it would close Google Reader on July 1st.   This prompted a lot of angst for many who had grown dependent on this free software.   More than 125,000 people signed this online petition at Change.Org and lists of alternatives to Google Reader started popping up like this one from Lifehacker and list.ly.   In online discussions with nonprofit techies, Megan Keane pointed to the loss of an anti-censorship tool in places like Iran, and Nancy Schwartz noted in an online discussion, “this is a kick  to independent content publishing, not just convenience on the readers side.  It’s more corporate content control, but that’s what we get from relying on free (but privately held) tools.”

But is it really a big deal? When I thought about it, while I use RSS feeds daily, I myself had quit using Google Reader a while back. More

Are You Listening and Paying Attention to Your Constituents? If one of your constituents were standing right in front of you talking would you talk to them? If they were complaining about something you did or a service you provided them not working, would you listen?

What if they wrote you a letter? What if they called you on the phone? What if they sent you a fax? What if they sent you an email? What if they wrote a review online? What if they put something on your Facebook wall? What if they tweeted you the message?

The first few are obvious hopefully. Of course you would, should be the expected answer. What about the last ones? Are you listening to those channels for feedback in your nonprofit? More

Do you need a multi-channel messaging strategy?

November 10, 2012 Leave a comment

This is a very good blog on how disruptive social media has become for a business focus on the Customer. If you haven’t been convinced yet, this blog is for you.  The world has changed. Consumers have changed. We have to change to meet the needs and expectations of our customers. Are you ready?

Illustration of Facebook mobile interface

Social media and smartphones are disrupting the established patterns and practices for B2C interactions. To be successful, businesses have to engage with customers through their preferred channels, whether that be mobile, IM or social networks.

The link between technology and consumers is, however, a two-way street. Take, for example, Facebook notifications (the auto-generated email or text alerts you get when someone posts you on your wall or comments on a photo). These alerts constitute B2C dialogue, though they operate under the guise of a C2C interaction.

The initial attraction of social networks like Facebook and other pioneers in the space was bringing groups of people of shared interest together on the web. Adding a messaging capability to the basic web presence extends the social experience beyond the website. Without notifications, you’d have to go online to Facebook to hangout with your friends. With notifications, your friends — and the Facebook brand — come and check in with you throughout the day via your inbox.

This kind of messaging lets businesses participate in, inform, and add value to the social interaction (wall post/sharing) without ever forcing users back to the site.

Why Businesses Must Adopt a Multi-Channel Messaging Strategy

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