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Posts Tagged ‘IOS’

iPad eclipses iPhone launch

December 6, 2012 1 comment

When Apple introduced the original iPad in January 2010, many analysts were sceptical whether the new device could replicate the iPhone’s success in establishing a new product category. Two and a half years and 100 million shipped iPads later, the answer has to be: yes!

Not only has the iPad redefined (or reignited) the tablet market, it even eclipsed the iPhone in terms of launch sales. In the first ten quarters after the iPad’s launch in April 2010, Apple shipped 98.16 million units of its popular tablet. During the same period after the iPhone’s launch in 2007, Apple shipped 33.75 million units of its popular smartphone. I.e. the iPad outsold the iPhone 3 to 1 in its first two and a half years on the market, making it one of the fastest consumer electronics launches ever. 

The recently launched iPad Mini could give iPad sales another boost, as the entry price to Apple’s tablet products dropped from $399 to $329.  This chart shows cumulative global unit shipments in the first 10 quarters after the launches of Apple’s mobile gadgets: the iPod, the iPhone and the iPad.

Apple iPad growth

http://www.statista.com/topics/847/apple/chart/753/apple-s-mobile-product-launches/

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Which mobile platform should you pick? Android, iOS, Windows 8 or HTML5?

November 30, 2012 4 comments

The last month has introduced much new food for thought if you are trying to decide which mobile platform to build on first:

Thirty days ago, you were probably thinking to start with iOS, not just because of the launch of the iPad Mini but also the preponderance of Apps in iTunes

Then Microsoft launched Windows 8 (and the Surface), driving a full-court press to get developers to build apps for the Windows Store

A few days later, IDC came out with the latest numbers, showing Android was crushing everyone, with a 75% market share of new phones sold in Q3.

As a result, some declared that iOS was going the way of the Dodo–until last week, when iOS (especially the iPad) crushed the competition in online purposes purchases on Black Friday.

It has definitely been an eventful pre-Holiday Season in mobile.

With all these different metrics and shifts in leadership, which platform do you pick? The market share leader (Android)? The eCommerce leader (iOS)? The one most familiar to enterprise (Windows)? The one most open of all (HTML5)?

If you are Fortune-500 company with a big mobile budget the decision is easy: build on several. If you are smaller, you probably can only build one or two at most (or at least one to start on first). Which one do pick?

Question 1: What is the (Intended) Usage Pattern of Your Customers?

Question 2: If You ARE Building an App, What Are Your Customer Demographics?

It is an iOS and Android developer world

November 24, 2012 Leave a comment

The dominance of Android and iOS in the mobile landscape is evident. Despite all their efforts, RIM, Microsoft and others are currently only competing for third place. Not surprising at all when you think about it. I think the big question is whether RIM will survive at all. Unfortunately, it doesn’t look it.

This chart shows that app developers are increasingly focused on developing for Android and iOS, while other platforms are gradually losing developer support. The problem for RIM and Co. is that they see themselves trapped in a vicious circle: users go where the best apps are and app developers go where the biggest user base (and ultimately the money) is. So for them to turn the tide and claw back market share from iOS and Android will be extremely difficult at best.

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Do you read your mobile news in a browser or app?

Imagine you have invested heavy in a technology betting it is the next new shiny toy. Imagine it isn’t. Interesting that the web browser is still the app of choice for consumers who read news on mobile devices. Early on I noticed that I preferred to read the WSJ on my iPad browser as opposed to their app.

Interesting study from Pew Research Center.

News organizations have invested significantly in native apps for iOS, Android, WP7 and even, for a time, webOS — yet nearly three times as many tablet owners and twice as many smartphone users access news primarily through browsers rather than apps, according to a Pew Research Center study released Monday.

Sixty percent of tablet news readers and 61% of smartphone news readers in the survey said they get most of their news through web browsers on those devices. Twenty-three percent of tablet news readers and 28% of smartphone news readers claimed they use apps, while 16% and 11%, respectively, said they use apps and web browsers equally.

via Twice As Many Mobile News Readers Prefer Browsers to Apps [Study].

Mapplegate: A Brief Take On Apple Vs. Google Maps

September 21, 2012 1 comment

The mobile world is very fickle. Apple consumers are throwing a fit because of the change in map providers. I must admit I was reluctant to download myself but jumped in anyway. Others don’t seem too inclined. On our internal Yammer feed there was a lot of chatter about what a good alternative was to the Apple offering. This was before the IOS was released.

Maps are strategic IP because they capture consumers’ intent of where they want to go, which creates the opportunity to intervene and shape consumers’ paths. Apple doesn’t want Google to have that data on its users and doesn’t want to give Google the opportunity to serve location-based guidance. The problem is that maps are difficult to build — Nokia and Google (the two main map providers) have been building their map IP for years. Nokia maps, for example, are on nine of 10 in-car GPS systems, each of which acts as a probe that continuously improves Nokia’s maps. Apple can’t catch up overnight, and it seems as if Apple was premature in pulling the plug on Google Maps — it has produced a consumer backlash, at least among early adopters.

via Mapplegate: A Brief Take On Apple Vs. Google Maps | Forrester Blogs.

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