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Posts Tagged ‘Online Communities’

You’re Doing Social Wrong. Your Teenager Does It Right.

It seems that everyone is freaking out about teens abandoning social media sites like Facebook. By “everyone” I mean advertisers. They’re racking their brains trying to figure out why it’s happening. If you’re puzzled too, read this lovely piece in Medium by Cliff Watson, who argues that the number one reason kids don’t need Facebook is that they “literally don’t need Facebook.”

After running through a host of theories as to why, including the fact that parents (ew) and even grandparents are on Facebook now, he comes up with a much more reasonable reason: Young people are gravitating toward messaging services such as Kik, and in doing so, they’re recapturing the intended meaning of social: “Making contact with other human beings. Communicating. Back-and-forth, fairly immediate dialogue. Most of it digitally.”

In other words, it’s not a post; it’s an exchange. Snapchat anyone?

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As a nonprofit leader, do you understand the benefits of personal use of social media?

As a nonprofit leader, do you understand the benefits of personal use of social media? There are many benefits both to your organization and professionally. While it may initially take some time to learn and acquire the habit, there are ways social media usage can make our time investment both more efficient and more fruitful.

“In my experience, I have found that by engaging on twitter, I have actually saved time. In the past, I made an effort to visit various blogs, websites, and other online information sources to stay apprised of my field (both philanthropy and the areas where the Irvine Foundation works). I have found that by following the right feeds, both institutional and individual, I get that same information more easily and, frankly, I am exposed to far more that I would never have found on my own. To be sure, it’s an investment of time, but I actually think it’s a more efficient use.” ~~Jim Canales, CEO of the Irvine Foundation

 

Should your nonprofit host a Twitter chat?

April 18, 2013 1 comment

Did you know there are 400 million tweets generated every day and 50% of all Americans see, read or hear about a tweet daily? As you can Twitter has become a very popular and powerful social medium and can become a great marketing tool for a nonprofit. It can be used for customer service, public relations and a quick way to share key knowledge.

Another way your nonprofit can utilize Twitter is by holding a Twitter chat. By definition a Twitter chat is simply an interactive conversation ran on Twitter, held at a specific time on a specific topic.

To host a Twitter chat, you simply need a Twitter handle (eg. @yournonprofit), a hashtag, which is simply a dedicated hyperlinked keyword with the “#” in front of it (eg. #yournonprofit) and a pre-determined date and time. Aside from the time invested in planning and promoting them, Twitter chats are free on Twitter to do.

Twitter chats are a great way to have an organized conversation between a nonprofit and constituents on Twitter. They can be a great way to engage with donors and ask about their needs and wants and to announce a new service your nonprofit maybe offering.

For example, Apple may use the hashtag #iphone in a 30 minute Twitter chat to discuss with the Twitter community about new features on their newest smartphone and a way to have an open, transparent forum to discuss customer concerns and wants.

Twitter chats can be very affective in building loyalty on your mission or services but they need to be marketed ahead of time on other mediums such as in email blasts and on other social media channels. A spur of the moment Twitter chat probably won’t get the biggest following.

Are you leveraging the power of your influential nonprofit followers on social media?

April 8, 2013 3 comments

So, you have a Facebook and Twitter for your nonprofit. Great, so does everyone else.You also post content and updates several times a day. Wonderful, so does everyone else.

The point Artie Patel, VP of Business Development for Attentive.ly is making in this article is that having a social media presence and creating posts for existing followers is today’s baseline. Merely having a presence is not enough if you seriously want to further online advocacy campaigns and raise money for your nonprofit. It takes work and effort to do this, but it pays significant dividends for those organizations that are committed to actually devoting resources and time towards social media.

More here: Are you leveraging the power of your influential followers on social media? | GuideStar Blog.

Do you need a multi-channel messaging strategy?

November 10, 2012 Leave a comment

This is a very good blog on how disruptive social media has become for a business focus on the Customer. If you haven’t been convinced yet, this blog is for you.  The world has changed. Consumers have changed. We have to change to meet the needs and expectations of our customers. Are you ready?

Illustration of Facebook mobile interface

Social media and smartphones are disrupting the established patterns and practices for B2C interactions. To be successful, businesses have to engage with customers through their preferred channels, whether that be mobile, IM or social networks.

The link between technology and consumers is, however, a two-way street. Take, for example, Facebook notifications (the auto-generated email or text alerts you get when someone posts you on your wall or comments on a photo). These alerts constitute B2C dialogue, though they operate under the guise of a C2C interaction.

The initial attraction of social networks like Facebook and other pioneers in the space was bringing groups of people of shared interest together on the web. Adding a messaging capability to the basic web presence extends the social experience beyond the website. Without notifications, you’d have to go online to Facebook to hangout with your friends. With notifications, your friends — and the Facebook brand — come and check in with you throughout the day via your inbox.

This kind of messaging lets businesses participate in, inform, and add value to the social interaction (wall post/sharing) without ever forcing users back to the site.

Why Businesses Must Adopt a Multi-Channel Messaging Strategy

Do you suffer from Social Media FOMO?

November 1, 2012 Leave a comment

Fear is real and we don’t know sometimes the grip it can have on us. I hadn’t thought of this, fear of missing out, but it is real.

Do you know FOMO? That’s not some fancy latte — it’s Fear Of Missing Out, and something that’s become a recognized thing by many social media users these days.

You’re probably familiar with the concept, if not the name. Here’s an example: It’s been a long workweek and you really just want to spend Friday night at home watching a movie. But then that old familiar urge hits, and you can’t resist grabbing your smartphone for a jolty fix of quick-burst information. One friend’s Twitter post mentions an awesome concert. On Facebook, someone else put up photos of a raging house party.

Suddenly, your mellow evening feels entirely inadequate and you wonder what else you’re missing out on. You put the phone down, only to pick it up again and again because you can’t shake the feeling that you’re missing out on finding out just how much you’re missing out on. The vicious cycle continues.

via Do You Suffer From Social Media FOMO? [INFOGRAPHIC].

Where’s the walls now to your office? Not so clear anymore … is it?

October 29, 2012 Leave a comment

Industrialization

Walls to offices during the Industrial Age intended to guard leaders from the daily onslaught of activity and requests. Today, leaders are bombarded with Facebook requests, Twitter feeds, texts, IM pings, SPAM, an eMail from their boss demanding the most recent numbers in a report, and another eM just below the eMail from the boss … from a friend sending a stupid “forward” eMail with cats in it.

Where’s the walls now to your office? Not so clear anymore … is it?

via Saying Goodbye to the Industrial Age | MAGsays.

We have moved to an “open world“. Whether we want to believe it or not, the command and control world is now gone. It seems to me we have a choice. We can continue to ignore it. Where will that lead me? Or, we can embrace it. What would that look like?

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