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Posts Tagged ‘Shopping’

Are you leading a digital transformation?

February 15, 2013 Leave a comment

Breakthroughs often begin by thinking differently about the company’s mission. Pages Jaune, the French Yellow Pages, was losing business as paper books became less and less relevant. The CEO led the effort to re-conceptualize the business as one that connects small businesses with local customers, which led to new products and services, such as mobile apps and Web pages for its member companies.

We have all used the transformation of caterpillars into butterflies as a metaphor for this form of breakthrough thinking. Are you focused on speeding up the caterpillar’s process? Or are you envisioning that totally new butterfly?

Best of Tom Peters Cool Friends — Sally Helgesen

February 14, 2013 Leave a comment

Tom Peters has some very cool friends. He is also very kind to introduce us to them. I haven’t read much from Sally Helgesen yet but she is going on my list. I am particularly intrigued by “The Web of Inclusion“.

With three interviews to her credit, Sally Helgesen is not only one of our favorite Cool Friends, she’s tied for first place in frequency of Cool Friends solo interviews (with the prolific Seth Godin!). She also has a section of Tom’s Mother of All Presentations devoted to her work. Best known for her 1990 classic, The Female Advantage, Sally has a focus on women’s work issues, but her insights are universal—perhaps essential for all who would succeed at work in the 21st Century.

Interview No.1, posted 2000. Book under discussion: The Web of Inclusion: A New Architecture for Building Great Organizations.

Interview No.2, posted 2002, and the book: Thriving in 24/7: Six Strategies for Taming the New World of Work.

Interview No.3, posted 2010, and the book featured (coauthored with Julie Johnson): The Female Vision: Women’s Real Power at Work.

We’d suggest you read all three interviews and maybe pick up a couple of Sally’s books, too!

via Best of the Cool FriendsSally Helgesen | tompeters!.

What is going away? That is where things are going.

December 16, 2012 Leave a comment

Some days it is hard to fathom the speed at which things are changing. But changing they are. Seth Godin has some good advice on figuring it out. This makes perfect sense.

What is going away frames where things are going.

We remove shelf space as a limiting factor in books.

We remove the cost of polycarbonate as a cost factor in CDs.

We remove paper as an expense in magazines.

We remove the number of channels as a limiter in the broadcast of TV.

These are not small changes. These are revolutionary shifts in what’s scarce and what’s not.

If you are still organized around them, you will fail. If you embrace their removal, you’ve got a chance.

via When you focus on what’s being removed, it’s easier to understand the revolution – The Domino Project.

Related articles

Is your strategy as a non-profit one about tote bags?

November 11, 2012 Leave a comment

Author Seth Godin at PDF 2007

As a non-profit CIO, former fund raiser and customer strategy professional, Seth Godin nails this one. Hhe personally did the opposite of this in his successful effort to help end malaria in Africa. Check out the blog to see the end of the story. Well worth the read.

1,500 pair of shoes were made based on the futuristic sneakers he wore in the original Back to the Future movie. So far, typical bids are around $4,000 a pair, and it’s certainly going to go up as the auction goes on. Figure they’ll raise $10,000,000, easily. Good for them.

The interesting lesson for me is that this fundraiser is 100% about the shoes. The charity is an asterisk. This is a branding and nostalgia exercise, with the opportunity for resale at a profit thrown in as a bonus. Tote bag marketing, without a doubt. The lesson for fundraisers everywhere is: if you have something like a celebrity shoe or a signed Chuck Close painting to sell, you should definitely go do that. The ends are fabulous, and there’s nothing wrong with the means to get there.

Tote bag marketing, books and sneakers

Remember when the family gathered in the living room to watch TV?

October 6, 2012 1 comment

The old idea of families gathering in the living room to watch TV together undistracted is on its way out, if not gone already. Today, people actively use tablets and smartphones while they watch, and sometimes even watch TV entirely on these mobile devices. This is more than a fad.

Last night I wanted to watch the Atlanta Braves and the Texas Rangers. I also had a local homecoming game to go to. Not a problem. I subscribe to MLB.tv. I stated on cable. Moved (still at home) to my iPad as I got ready to go. Switched again to my iPhone at the game.

I have one child who gave up their set top box in their room. All they do is stream. Two others stream Netflix a lot on their phones. My wife and I use Apple TV a lot.

Intel Mobile Device

Intel Mobile Device (Photo credit: Frank Gruber)

Is traditional TV and cable going the way of newspapers? What are the implication for advertising?

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