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Posts Tagged ‘Small business’

What is CoIT and why is it important to the nonprofit C-Suite?

IT budgets are down 5%, yet tech spending is up 18 to 20%. Why? Consumerization of IT (CoIT) enables the business side to take charge of technology decisions. With business seeking solutions that are simple, scalable, and sexy, line of business leaders who make technology decisions also must consider safety, security, and sustainability of those technology decisions.

CoIT and the new C-suite looks into the policies, technologies, and collaboration frameworks required to support the speed of business and the scalability of IT. LEAN and agile process methodologies are talking hold. It is essentially a fasten your seat belt time for nonprofit executives.

As technology democratizes across the organization, how will your nonprofit prepare for a world where consumer technologies may be more powerful than those in the enterprise? How will you harness the innovation without suffering from an external disruptive force? Join Business Technology Partner as we take the journey in consumerization and the impact on the new nonprofit C-suite.

Who are you not reaching today?

December 4, 2012 Leave a comment

Here is a most relevant question.

Who are you not reaching today? The people and the number is huge relative to your potential business partners or customers. You know it is true. The times are changing. It is no time for business as usual.

Who will keep you in business tomorrow? Now think about it but it is the people you are not reaching today.

Motivate millennials, bill customers later, Klout perks, LinkedIn recruting and more

October 17, 2012 Leave a comment

Motivate Millennials: Take a Cue From Video Games Millennials don’t readily accept doing tasks just because “I said so.” They want to understand why they should do something–the overall objective, goal, or purpose. And they want to wrap their heads around how the work that we do as a company impacts our customers. To keep millenials engaged, take time to explain the purpose, and cause and effect of how their role is important. Just like popular video games, they need a princess or a kingdom to save.

Bill Customers Later, Get Paid Now Just in time for the holiday shopping season, PayPal will let you offer customers a buy now, pay later option. Bonus: You get paid right away.

Klout Makes Perks Easier to Claim Klout announced several enhancements to its Perks program Wednesday, including an update to its iPhone app as well as a new Passbook card.

How Small Businesses Can Use LinkedIn to Recruit In one sense, LinkedIn has revolutionized job recruiting, but in another sense it hasn’t. After all, the social network is just a giant database of potential employees. To actually recruit, you still have to email or even — gulp — pick up the phone. If you’re a small business, you have to do some number-crunching to determine how much to invest in LinkedIn. If you’re looking to fill just one or two positions, then spending $7,000 or so for LinkedIn Recruiter might be a bit extravagant. However, if you considered hiring a specialist or firm to fill those positions, that 15% to 30% of a hire’s first-year salary might go to the recruiter.

Applying Customer Centricity Beyond the Private Sector Customer centricity is often associated with steps that companies in the private sector can take to build closer relationships with their customers and to deliver products, services, and experiences that are designed with the customer in mind. But customer centricity doesn’t just apply to the business world. As a Peppers & Rogers Group white paper points out, a growing number of governments, associations, and non-profits around the world are adopting best practices from the business community and designing citizen-centric offerings and experiences for its constituents.

What should you obsess over?

September 9, 2012 Leave a comment

In this day and age, we all should obsess over the customer experience. That is the focus that brings us great joy in our work.

Some questions to think about. How enjoyable are we to do business with? Was the experience fun? Did my needs get met? Would I recommend this company to a friend? There are several approaches we can take with these type of questions but just asking “real customers” what they think gives feedback for a business obsessed with the customer and their experience with us.

They use stopwatches at McDonald’s. They know, to the second, how long it should take to make a batch of fries. And they use spreadsheets, too, to whittle the price of each fry down by a hundredth of a cent if they can. They’re big and it matters.

Small businesspeople often act like direct marketers. They pick a number and they obsess over it. In direct mail, of course, it’s the open rate or the conversion rate. For a freelancer or small business person, it might be your bank balance or the growth in weekly sales.

I think for most businesses that want to grow, it’s way too soon to act like a direct marketer and pick a single number to obsess about.

The reason is that these numbers demand that you start tweaking. You can tweak a website or tweak an accounts payable policy and make numbers go up, which is great, but it’s not going to fundamentally change your business.

I’d have you obsess about things that are a lot more difficult to measure. Things like the level of joy or relief or gratitude your best customers feel. How much risk your team is willing to take with new product launches. How many people recommended you to a friend today…

What are you tracking? If you track concepts, your concepts are going to get better. If you track open rates or clickthrough, then your subject lines are going to get better. Up to you.

via Seth’s Blog: What to obsess over.

Are you ready to be disrupted?

Are we ready? Are we ready for someone else to disrupt us? Can we disrupt ourselves?

These are essential questions for all business today. The ability to disrupt our business is a reality to be considered. Do it ourselves or have someone do it to us seems to be the issue to think about.

One of them — who self-identified as a Gen Yer who had recently received $15 million in funding for his startup — explained to me that the cost of disrupting has fallen so low that he doesn’t even think people like him need to go for the big funding anymore (not that he refused it when it came!). He said, “Especially in software, it only takes $30,000 to build anything in software today.”

Are You Ready To Disrupt Yourself? | Forrester Blogs

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