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Posts Tagged ‘Social network’

Relevance is defined by how relevant the experience is

May 17, 2013 3 comments

The constituent journey is evolving (albeit very, very fast). That shouldn’t surprise you but it is good news. You haven’t been left behind completely. Your constituents are changing though. Their experience of you and your mission may not be what any of us would want. In this case, relevance is defined by how relevant the experience is. Passion for the mission is contingent on amazing experiences.

How you personally decide to react or lead is up to you. It, of course, is not about technology. What is the journey of getting closer to constituents and staying relevant really about? Here are some ideas:

  • Creating a culture built around the constituent and their experience being the focus of all you do.
  • Empowering employees to do what it takes to create amazing experiences.
  • Opening up the floodgates of innovation.

Saying we want to get closer to constituent won’t get senior management on board. While a constituent revolution is at the C-Suite doors, someone (meaning you) needs to convince the top that change is imperative. Without that we will fail.

You know that most executives don’t use social networks personally. While they have smartphones the primarily utilization is for email and looking at the calendar to know where to go to next. The reality is that most won’t read this. Trying to make a case that this is about technology will be a losing battle.

What is the future of nonprofits built on? It isn’t about how Facebook, Twitter, iPhones, tablets or real time-time geolocation check-ins evolve. The future of nonprofits does depend on relevance and the ability to at least understand technology to be able to make decisions about new opportunities. It does require the ability to strategically adapt to the new opportunities to create a competitive advantage.

So much of this is about change. There is a technology revolution occurring. Other nonprofits (and for-profits that you compete with) understand this. But it is also about a whole series of real-world revolutions that are seizing how our constituents live which impacts their experience with us. Expectations are moving fast. We can’t afford to get left behind. The kind of change we are talking about involves three things:

  1. Listening
  2. Learning
  3. Adapting

You’re Doing Social Wrong. Your Teenager Does It Right.

It seems that everyone is freaking out about teens abandoning social media sites like Facebook. By “everyone” I mean advertisers. They’re racking their brains trying to figure out why it’s happening. If you’re puzzled too, read this lovely piece in Medium by Cliff Watson, who argues that the number one reason kids don’t need Facebook is that they “literally don’t need Facebook.”

After running through a host of theories as to why, including the fact that parents (ew) and even grandparents are on Facebook now, he comes up with a much more reasonable reason: Young people are gravitating toward messaging services such as Kik, and in doing so, they’re recapturing the intended meaning of social: “Making contact with other human beings. Communicating. Back-and-forth, fairly immediate dialogue. Most of it digitally.”

In other words, it’s not a post; it’s an exchange. Snapchat anyone?

Does your nonprofit have a LinkedIn strategy?

Is your nonprofit a part of the LinkedIn phenomena? If not, it is time to have a discrete strategy for it’s use. It is evolving fast. Are you?

We are seeing the evolution of the LinkedIn platform in a move that is positioning it to become a central node of professional collaboration beyond an online identity. The company wants to draw additional web traffic, and by looking at the numbers it appears to have succeeded. According to the web traffic analyzer Alexa, LinkedIn now ranks as the 10th-most visited website in the U.S. and fourteenth internationally. Many of us in the recruiting industry have considered LinkedIn no more than a glorified resume database … granted, a very large resume database! But this influencer capability seems to be a game-changer to me that is drawing even more visitors to the site, and changing behaviors of how professionals interact. The effect has only sped up the rate at which unique profiles are being created to more than 200,000+ a day.

via LinkedIn May Become the Central Home for Collaboration – ERE.net.

As a nonprofit leader, do you understand the benefits of personal use of social media?

As a nonprofit leader, do you understand the benefits of personal use of social media? There are many benefits both to your organization and professionally. While it may initially take some time to learn and acquire the habit, there are ways social media usage can make our time investment both more efficient and more fruitful.

“In my experience, I have found that by engaging on twitter, I have actually saved time. In the past, I made an effort to visit various blogs, websites, and other online information sources to stay apprised of my field (both philanthropy and the areas where the Irvine Foundation works). I have found that by following the right feeds, both institutional and individual, I get that same information more easily and, frankly, I am exposed to far more that I would never have found on my own. To be sure, it’s an investment of time, but I actually think it’s a more efficient use.” ~~Jim Canales, CEO of the Irvine Foundation

 

How Nonprofit Leaders Make Time for Social Media: Get Started With Small Steps

April 17, 2013 3 comments

As a nonprofit leader, the best way to get started on social media is to make the commitment to make the time – like anything new whether it be a new exercise regiment or a diet and especially for learning a new tool, habit, or skill.

Pick something small and an easy win and repeat for 3 weeks. Maybe you want to get started with Twitter – start by summarizing an article you have read and want to share. Don’t say you have #notimetotweet.

Just do it.

Are you leveraging the power of your influential nonprofit followers on social media?

April 8, 2013 3 comments

So, you have a Facebook and Twitter for your nonprofit. Great, so does everyone else.You also post content and updates several times a day. Wonderful, so does everyone else.

The point Artie Patel, VP of Business Development for Attentive.ly is making in this article is that having a social media presence and creating posts for existing followers is today’s baseline. Merely having a presence is not enough if you seriously want to further online advocacy campaigns and raise money for your nonprofit. It takes work and effort to do this, but it pays significant dividends for those organizations that are committed to actually devoting resources and time towards social media.

More here: Are you leveraging the power of your influential followers on social media? | GuideStar Blog.

Is it too early to think about 2013? Some questions for personal strategic planning

November 16, 2012 1 comment

I know it may seem early but 2012 is winding down. Resolutions may not be the most useful exercise to go through. At least thinking through some really good questions might bring some focus to 2013.

It may not be all about planning but it could be about a better focus. Some of that could be thinks to stop doing. Here are some great questions to begin thinking about for 2013 via 4 Questions to get 2013 off to a roaring start | Escape From Cubicle Nation.

To do this exercise, I suggest getting nice and comfortable, and grabbing a paper and pen. Answer these questions:

1. I am at my very best when …

What conditions bring out your very best work? What kind of work are you doing when you are kicking major bootie? What people bring out your best work? Without overthinking it too much, brainstorm the factors that bring out your best work.

From this list, circle one thing that you will AMPLIFY in 2013.

2. These things drove me crazy in 2012 …

Have you been spinning around with the same annoying patterns in your head? Do you have any people in your life that make you nuts? Are you sick and tired of feeling sick and tired?

Brainstorm the things that have really made you batty this year.

From this list, circle one thing that you will ELIMINATE in 2013

3. I really want to make/do this in 2013 …

Is there an experience you are dying to have next year? Do you want to run your first marathon, write your first book, have your first baby or make your first product? Brainstorm the things or experiences that you would love to accomplish next year.

From this list, circle one thing that you will CREATE in 2013

4. Even during tough times this year, I appreciated …

Even the most optimistic life coaches have really crappy days. Life can be hard sometimes. If you had a whopper of a year, what are some things that you appreciated as the proverbial doo doo was hitting the fan? Brainstorm the big and small things that kept you grounded in 2012.

From this list, circle one thing that you want to APPRECIATE in 2013

 

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