Posts Tagged ‘Television’

What are the trends in video?

January 14, 2013 2 comments

Connecting by video continues to be a huge thing. Here are some great examples of where it is heading courtesy of CES 2013.

What is going away? That is where things are going.

December 16, 2012 Leave a comment

Some days it is hard to fathom the speed at which things are changing. But changing they are. Seth Godin has some good advice on figuring it out. This makes perfect sense.

What is going away frames where things are going.

We remove shelf space as a limiting factor in books.

We remove the cost of polycarbonate as a cost factor in CDs.

We remove paper as an expense in magazines.

We remove the number of channels as a limiter in the broadcast of TV.

These are not small changes. These are revolutionary shifts in what’s scarce and what’s not.

If you are still organized around them, you will fail. If you embrace their removal, you’ve got a chance.

via When you focus on what’s being removed, it’s easier to understand the revolution – The Domino Project.

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Can things get worse for the U.S. print media?

October 31, 2012 3 comments

Can things get worse for the U.S. print media? Unfortunately, yes. Newspaper ad spending in the United States peaked in 2000 and has since then dropped to a level as low as it hasn’t been in 50 years. Magazines have suffered a similar fate and according to data released by eMarketer last week, the situation could get even worse for print media in the United States.

eMarketer compared selected media’s share of the time Americans spent with media with their share of total ad spend in 2012.

While in the cases of TV, online and radio, the time spent with the medium is roughly proportionate to the share of ad expenditure, newspapers and magazines hold a significantly larger share of total ad spend than they should if ad spend were proportional to the time spent with the medium.

American adults on average only spend 3.1 percent of their media time reading offline newspapers, yet newspapers rake in 11.5 percent of total media ad revenues.  The opposite holds true for mobile: Americans spend 11.7 percent of their media time on mobile devices, yet mobile advertising only accounts for 1.6 percent of total ad spend.

If the numbers at hand are any indication for the future growth of advertising mediums, mobile ad expenditure is about to take off. For newspapers and magazines however, the worst may be yet to come.

Remember when the family gathered in the living room to watch TV?

October 6, 2012 1 comment

The old idea of families gathering in the living room to watch TV together undistracted is on its way out, if not gone already. Today, people actively use tablets and smartphones while they watch, and sometimes even watch TV entirely on these mobile devices. This is more than a fad.

Last night I wanted to watch the Atlanta Braves and the Texas Rangers. I also had a local homecoming game to go to. Not a problem. I subscribe to I stated on cable. Moved (still at home) to my iPad as I got ready to go. Switched again to my iPhone at the game.

I have one child who gave up their set top box in their room. All they do is stream. Two others stream Netflix a lot on their phones. My wife and I use Apple TV a lot.

Intel Mobile Device

Intel Mobile Device (Photo credit: Frank Gruber)

Is traditional TV and cable going the way of newspapers? What are the implication for advertising?

Online news surpasses newspapers and radio

October 5, 2012 1 comment

You could see this coming but it is still amazing to know it has finally happened. I’ve noticed my own transition from a lover of newspapers to someone who has completely transitioned to completely consuming news online. Last week, the Pew Research Center published further evidence for the sorry state of the newspaper industry.

In the 2012 edition of Pew’s biennial survey on news consumption, only 29 percent of the respondents claimed having read a newspaper the day before, down from 58 percent in 1994 and 39 percent in 2002. Meanwhile, more and more Americans are turning to online sources to get their news updates. In 2012, 39 percent of the respondents had consumed online news the day before the survey, surpassing not only newspapers but also radio news. Television remains the number one news source for Americans. 55 percent of the respondents in the 2012 survey had watched a news program on TV on the day prior to the survey.

This chart shows how news consumption in the United States has changed over the past two decades. Will TV news be next?

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