Posts Tagged ‘YouTube’

How can you make your nonprofit press releases social and shareable?

May 19, 2013 1 comment

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. Almost every communication medium out there has been impacted by the rise of social and mobile media, but not press releases.

Enterprising nonprofits should be eager to try something new to help your nonprofit stand out from the hundreds of traditional press releases that journalists and media outlets are bombarded with on a weekly or even daily basis. There is no proof these tips will help your nonprofit get more media coverage, but at the very least they will help your nonprofit’s press release get more exposure on the Social Web.

More via 11 Tips for Making Nonprofit Press Releases Social and Shareable | Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits.

Our nonprofit constituents are empowered and we can’t control that

May 15, 2013 2 comments

Consumers are absolutely empowered through technology now. That means our constituents are as well. It has happened and it is a fact. We can’t control that. Sorry to point that out but that is our starting reality.

Our constituents are empowered. They know it. Do we?

They know they have influence. Do we?

Our constituents know they have voice that is powerful. They know they have more power than ever before. Do we know that and act that way?

If you a member of the C-Suite or executive team, did you receive a report today alerting you to what your donors (members / volunteers, etc.) said about you on Facebook, your call center, Twitter, YouTube, Tumbler, Blogs, Pinterest, etc. (the list is ever evolving). Do you receive it every day? Do you get weekly, monthly, quarterly and annual summaries? Have you engaged with any of them personally yourself? If not, it is a reasonable why isn’t that important to you?

Even if we aren’t seeing it, other constituents (or potential constituents) are seeing what is going on. They are forming an opinion of us based on those comments. We can’t control what is being said. We can control how we will react in real time about it. We can control changing the experience in the future.

Say a constituent has a bad experience on your web site and they tweet about it. Do we think others have had the same experience and haven’t said anything? You bet they have. Do we think others will find the same thing and either say something or not in the future? Yes they will find it and yes they will say something or not. There is no hiding. If there is one horrible review out there, they will find it and not the 100 positive things others have said about us.

Nonprofits are beginning to listen to what is being said on social media and respond to it if they can. It does require a commitment of resources but it is not going away. More and more constituents (or potential constituents) are going to share the good, the bad and the ugly about their experience with us.

Have you started to shift resources into engaging on social platforms? How does that compare to your investment in your call center? Is your call center and social media center integrated in the approach you want your constituents to have? We have to manage our online reputation.

What are our constituents going to align with if we don’t first define the experience up front? What do we want them to be a part of? Now is the time to invest more in the experience rather than improve how the donation transaction occurs. Our future as nonprofits is in creating programs that scream out in splendor. It is about experiences that kindle meaningful and sincere interactions at every turn. At the center of our evolution (or is it a revolution) is the experience. The experience is everything now.

What are the trends in video?

January 14, 2013 2 comments

Connecting by video continues to be a huge thing. Here are some great examples of where it is heading courtesy of CES 2013.

Guest blog: Vinay Nadig – Have you checked on the health of your Operating System lately?

November 14, 2012 4 comments

Vinay Nadig is my guest blogger today. Vinay’s mission in life is to help people practice leadership as a daily behavior and enable themselves and their teams to achieve exceptional outcomes.

Vinay has spent more than 2 decades building companies, delivering value, serving clients, sometimes failing and ultimately succeeding on his own terms.  From a serial entrepreneur, to the leader of a business unit in a corporation, and entrepreneurial positions in technology startups, Vinay constantly “lives leadership daily.”   Vinay is usually engaged with a select group of client companies, doing meaningful work to help them grow the next generation of leaders.  On occasion, he works with motivated individuals who wish to take their performance to the next level and live exceptional lives.  He enjoys speaking at conferences and company events and discussing his opinions on his blog.

Vinay lives in the Dallas, TX area with his wife and two children. Here are his thoughts.

Have you checked on the health of your Operating System lately?

i.e. Your Core Operating System – the “software” that helps your leadership behavior…..

No, I don’t mean your version of Windows or Macintosh or Ubuntu.  I am listening to Daniel Pink’s Drive on audio, and he talks about the “operating system” for motivation (and the fact that it is outdated to fit today’s workplace).  It is fascinating and provoked me to apply it to the area of my particular passion – that of daily leadership behavior.

I believe that each of us has to design, build and polish our Cores – and the concept of Operating Systems (OS) fits right into this!  What kind of Core have we built? Do we think it is sufficiently refreshed to keep us relevant today?  Are there parts missing?  To wit:

  • Is your Operating System Open Source or Commerical? – {Are you in this for purely monetary rewards or a longer term sustainable objective? Listen, be honest – both models obviously work in the computer industry}.
  • Does your Operating System perform fast and reliably under peak loads? – {Do you have a Core set of competencies that you rely on to execute at exceptional levels, especially under pressure?}.
  • Does your Operating System support a large number of applications? – {Do you know how to enable, rather than direct and control?  Do you know how to play well with others?}.
  • Does your Operating System try to occupy a lot of space and features and try to gobble up single feature tools? – {Are you able to rely on your peers//teams//bosses and trust them to perform their roles as you perform yours?  Or do you have to do it all and always be at the forefront?}.
  • Can your Operating System be upgraded smoothly, with a minimum amount of loss to existing features and capabilities? – {Do you have the capacity to continue refreshing your Core, learning new skills, while retaining an unflagging Core?}.

So, take a few minutes and reflect on your Core.  You will be able to figure out that “upgrade path” as the technology mavens are always talking about – only this time it is your own internal “software”………

You can connect with Vinay:

Twitter:  @vinaynadig

Are you tracking prospects from social media contacts?

September 12, 2012 Leave a comment

This is interesting. It also seems fundamental. I am sure way to many of us are guilty of “believing the buzz about social media and aren’t paying attention to a basic premise. It is about establishing relations and then generating sales.

I would be interested in your experience. Any thoughts? Are you converting social media contacts into prospects? Prospects into customers?

The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies. The report revealed that in the past year, these business giants have increased their adoption of blogging by 5%, their use of Twitter for corporate communications by 11% and their use of Facebook pages by 8%. Sixty-two percent of the 2012 F500 have corporate YouTube accounts and 2% (11 companies) are posting on Pinterest. Sixty-six % of the F500 are now on Facebook. 73% of the F500 have active corporate Twitter accounts.

However, what caught my attention was another recent survey that the University was also promoting on the same web page. This survey examined how universities use social media to attract students to their MBA programs. The study showed the same sort of increases that the F500 survey revealed. However, the headliner take-away from this research was “The Missing Link in Social Media Use Among Top MBA Programs: Tracking Prospects” The report concluded that “the missing link appears to be tracking those who first become interested in the program through one of the program’s social media sites. Being able to measure whether these prospects actually apply to the program is something schools may be looking to do, but have not yet mastered. Without this piece of information it is difficult to really assess the effectiveness of the social media plan and to know where future investments should be made.”

via The Missing Link in Social Media Use: Tracking Prospects | Forrester Blogs.


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