Archive

Posts Tagged ‘Arts’

Are you shaping the digital world with agility?

Digital leaders shape digital enterprise with agility. They are all about doing things better and faster; with elasticity: scale up and down seamlessly and resilience.

A digital organization is empowered by digital tools and relying on a winning combination of face-to-face and virtual initiatives. It involves the creation of an interactive multi-channel communication and sharing process to generate awareness about new digital tools and processes to help accelerate and secure workforce buy-in.

Are you leading in this area regardless of your role?

Advertisements

What is architecture and governance?

I love simplicity. Sometimes we just make things too difficult to understand.

This quote simply explains architecture (and why it is important) and governance.

Architecture is a belief system. And then governance is having the discipline to put that belief system into action.

— Ralph Loura, CIO, Clorox

How am I doing compared to a magical unicorn?

February 16, 2013 Leave a comment

 

How am I doing compared to a magical unicorn?

We love to compare ourselves to those we know we are better than. It really makes us feel good. Seth Godin suggests there is a better standard. One the will make us feel uncomfortable.

Seth Godin

Will we take up the challenge?

The easiest way to sell yourself short is to compare your work to the competition. To say that you are 5% cheaper or have one or two features that stand out–this is a formula for slightly better mediocrity.

The goal ought to be to compare yourself not to the best your peers or the competition has managed to get through a committee or down on paper, but to an unattainable, magical unicorn.

Compared to that, how are you doing?

via Seth’s Blog: Compared to magical.

Categories: Strategy Tags: , ,

Are the number-cruncher days numbered?

February 9, 2013 Leave a comment

OK, full disclosure. I have a Bachelor of Arts degree. Yes, I went the Liberal Arts route in college. This can be an asset when puzzling through complex or ambiguous situations; innovating; communicating; and understanding the customer through the power of “observation and psychology—the stuff of poets and novelists.” Yes, I also write poetry. 🙂

Do you have a Liberal Arts degree? Has it helped you in the business world?

Nobody is saying that numbers-crunchers’ days are numbered. But the idea that having people with a strong background in the humanities—what Peter Drucker termed “Management as a Liberal Art”—can provide companies with a great advantage is gaining some real momentum.

via Drucker’s Lost Art of Management | The Drucker Exchange.

Powerful stories have impact. What are we telling our self?

January 27, 2013 Leave a comment

Seth Godin has some great thoughts on the stories we tell. The ones we tell ourselves are so very important. What is our story? How frequently do we tell it to our self?

I know that marketers tell stories. We tell them to clients, prospects, bosses, suppliers, partners and voters. If the stories resonate and spread and seduce, then we succeed.

But what about the story you tell yourself?

Do you have an elevator pitch that reminds you that you’re a struggling fraud, certain to be caught and destined to fail? Are you marketing a perspective and an attitude of generosity? When you talk to yourself, what do you say? Is anyone listening?

You’ve learned through experience that frequency works. That minds can be changed. That powerful stories have impact.

I guess, then, the challenge is to use those very same tools on yourself.

What is the danger of starting at the top?

January 20, 2013 2 comments

It is so easy to fall into this trap. As a buyer of technology, I can’t tell you how many times people thought if they just got to me they would get the sale. Even worse was when they actually thought they were going to talk to the CEO. Seth has nailed this one.

When making a b2b sale, the instinct is always to get into the CEO’s office. If you can just get her to hear your pitch, to understand the value, to see why she should buy from or lease from or partner with or even buy you… that’s the holy grail.

What do you think happens after that mythical meeting?

She asks her team.

And when the team is in the dark, you’ve not only blown your best shot, but you never get another chance at it.

The alternative is to start in the middle. It takes longer, it comes with less high-stakes tension and doesn’t promise instant relief. But it is better than any alternative.

Starting in the middle doesn’t mean you’re rushing around trying to close any sale with any bureaucrat stupid enough to take a meeting with you (or that you’re stupid enough to go to, thinking that a sale is going to happen.)

No, starting in the middle is more marketing than sales. It’s about storytelling and connection and substance. It’s about imagery and totems and credentials and the ability to understand and then solve the real problems your prospects and customers have every day. It’s this soft tissue that explains why big companies have so many more enterprise sales than you do.

You don’t get this reputation as an incidental byproduct of showing up. It is created with intention and it’s earned.

via Seth’s Blog: The danger of starting at the top.

What is digital disruption?

January 15, 2013 1 comment

What if someone with 1/10th your cost structure launched a full scale attack on your business tomorrow? Will you be a disruptor or be disrupted?

James McQuivey, VP at Forrester Research and author of Digital Disruption, discusses what Digital Disruption is all about.

%d bloggers like this: